Made by Alexis
for Hunter

Etsy’s 2024 Holiday ad tells the story of Hunter and his family through the perspective of Alexis, an Etsy seller, as she crafts a unique, hand-painted Christmas ornament especially for them.

Made with Etsy + Caleb Woods

Made by
real people

Etsy sellers are the heart of the marketplace, and their unique human touch is what makes Etsy, Etsy. In a time of AI and automation, we doubled down on Etsy’s core mission to keep commerce human.

Made with Etsy + Tonje Thilesen