Made by Alexis
for Hunter

Etsy’s 2024 holiday ad tells the story of Hunter and his family through the eyes of Alexis — an Etsy seller crafting a unique, hand-painted Christmas ornament made especially for them.

Made with Etsy + Caleb Woods

Made by
real people

Etsy sellers are the heart of the marketplace — their unique human touch is what makes Etsy, Etsy. In a time defined by AI and automation, we doubled down on Etsy’s core mission: to keep commerce human.

Made with Etsy + Tonje Thilesen

Helen,
Bonnie & Bob.

Etsy’s 2025 holiday campaign is all about showing how wondrous it feels to “feel seen” – by holiday decor that gets your vibe, and by holiday gifts that get the people in your life.

Made with Etsy + Varsity