Lyft Brand Refresh
At 13 years old, Lyft’s brand refresh set out to bring new maturity and confidence to a brand that has always been full of heart. A cross-functional effort to define Lyft’s next chapter.
Made with Lyft + Koto
Brand Photo Library
To bring the refreshed Lyft brand to life, we built an expansive new photo library that captured its energy and optimism—starting with our two most iconic cities, San Francisco and New York.
Made with Lyft + Caroline Tompkins
